font

For our thriller opening, we plan to use fonts effectively to establish tone in the scene. However, although our font choice is important, it mustn’t distract the audience from our, more important, filming on the screen. Therefore, the font should be suitable yet subtle.

Personally, I wanted to keep all of our fonts sans serif as I feel it creates a more modern atmosphere, in-keeping with the tone of our thriller which is modern day. A slab serif font could've provided a grunge tone to our title yet we decided the one below. We definitely avoided any cursive and script styles as they have a much more delicate tone which would be unsuited to our thriller. We also avoided display fonts as I feel they carry a more childlike, fun connotation unlike the tone we aim to establish in our thriller.

We've decided to name our film company "High Juice Productions". For this font, I wanted it to appear clean and slightly thinner and taller as, to me, it seems in-keeping with the word and isn't distracting.

 An idea for the name of our thriller is “Desaparecido” which is Spanish for “missing”, suitable for a kidnap style film. For the font, our ideas contained a bolder, more grungy style.

 

There are many thrillers that successfully use font in order to develop meaning and tone to the opening. Se7en and Layer Cake both have examples of this.

In this shot, the text isn’t central yet it’s not entirely kept to a corner, it’s visible yet doesn’t take away from the main focus, the actors on screen.  The font is rather simple which works well as it emphasises the clinical elements presented by the protagonist. The tone provided is professional and well organised and the font incorporates this.

Moving on to Se7en, the entire vision of this shot is done to make the audience uncomfortable and it succeeds. The scratches alone carry very dark violent connotations and when mixed with the scratched in “wrong”, it represents direct violence that’s intentional, perhaps a foreshadowing of the film. The font for the three names is kept small and all slanted and off balance presenting this uneasy feeling of disorientation.