Evaluation, question 3- What media institution might distribute you media product and why?

We intend on distributing our thriller with CineMANX. They are a low budget film distribution company matching our film, also low budget. They produced films such as “The Disappearance Of Alice Creed” upon which our film is influenced by. Our thriller is unlikely to be able to be marketed abroad as we intend to keep it UK based. Moving on from this, we’ve filmed in unknown British locations which CineMANX films often do making our film suitable. In addition, our film revolves around a kidnapping making it a dark, gritty film we feel would be suitable for CineMANX.

Another institution we could use for the distribution of our film is Picturehouse Entertainment. This company is not independent as it’s owned by the mainstream Cineworld. However it is the parent company of Cinema City and if we wished to distribute to cinemas we would use this one. Picturehouse also specialises in the distribution of niche films. However, we feel CineMANX is more suitable than Picturehouse.

Referring back to cinema, we could distribute to Cineworld as they run a lot less mainstream films, however, a portion of Cineworlds audience is for the older generation of which our thriller will, most likely, not be suitable for. Alternatively, we could get it put into online distribution such as Netflix as they have tendency to contain more brave, experimental films containing darker topics. If our film was seemed to be unsuitable for cinema, we could distribute to companies such as film 4 as they display films that aren't so globalised.