Evaluation, question 4- Who would be the audience for your media product?

An audience is possibly one of the most relevant elements of a film. They are who determine the success of any media product and the only people to view the production. Pleasing an audience is what all products aim to do, ultimately. In order to determine the audience for our thriller, I have researched other thrillers containing similar genre conventions as the audiences can be interpreted from previous data. IMBD has been used to extract these results.

Our main influence when producing our product was “The Disappearance Of Alice Creed”. It’s also of the urban psychological sub-genre much like my production and is equally based upon a kidnapping. Therefore I’ve used some of these results in order to determine the most suitable audience for our thriller.

From these results, I’ve found out that their audience is predominantly male most likely due to its gritty, unpleasant content. In addition to this, the majority of their audience comes from outside of the US much as our film is intended to as its UK based for niche audiences.

Another thriller we used in order to consider our target audience was statistics from “Essex Boys”. This is also a gritty film full of violence and contains some similar aspects to our thriller.

Looking at these IMBD statistics, they have some similarities with “The Disappearance Of Alice Creed”. The statistics are also male dominated and for older audiences with the most popular, surprisingly, being around aged 30. Once again, there is a significant decline in female reviews as a comparison to male.

I feel our thriller will also have a predominantly male audience from the age range of 18-30 approximately. Most will be a niche audience from the UK as we don't intend to further our distribution abroad.

Using these statistics in addition to our own knowledge regarding our thriller, I have created a character profile for an audience member who, I feel, would enjoy our thriller project.

This is Daniel, He is 22 years old living in the UK, more specifically, London. Daniel is particularly interested in life in less remote areas of the country which contrast his city lifestyle. In relation to his film preferences, he enjoys gritty, violent thrillers, particularly complex, disorienting films seen as mentally challenging. He particularly enjoyed “The Disappearance Of Alice Creed” due to his seek for more niche films that challenge mainstream conventions. He didn’t so much enjoy “Se7en” due to its extreme popularity and well-known actors making the film all that less realistic for him. However, he did enjoy the complex plot devices and some of the dark content. 

Daniel’s cinema of choice is cinema city due to its niche exhibition within the film industry. On the other hand, as Daniel lives in central London and works a stable, full time job, he often doesn’t have the time for cinema trips. He does, however, have a Netflix account which he uses religiously. Due to the sort of films he already watches, our thriller is highly likely to be recommended for him. This is extremely practical for Daniel so he can watch the film whenever he has the free time to in the comfort of his own home. In regards to psychographics further, Daniel fears more urban crime, therefore, hopefully, our film would heighten his senses or raise awareness for him due to the content.